About Us

Anuraaka, a fairly new venture is a domestic segment of our parent company - ec clothing, one of the pioneers in the textile industry catering to leading brands and commercial enterprises across the globe. The distinctiveness of our brand Anuraaka lies in our advanced and exceptional embroidery concept, termed as the Photo Real Embroidery Technology (PRET), a one of a kind concept that transforms a simple 6 yards of fabric into a stunning masterpiece. Revolutionizing the world with this new era embroidery, ec clothing holds the patent rights to PRET , making natural colour replication and access to limitless colours possible in embroidery only with us.

We, at Anuraaka, have carefully crafted each saree with exquisite and intricate embroidery work using our innovative PRET, for a riot of big, bold and vibrant colours on the delicate and elegant Kerala traditional Kasavu sarees. Thanks to our dedicated team of designers, embroidery specialists, and other supporting staff and technicians, brand Anuraaka promises to deliver aesthetically appealing and artistically beautiful embroidered Kerala traditional Kasavu sarees of impeccable quality that is sure to turn heads your way.